" Luxury is a state of mind "

Luxury brands are regarded as images in the minds of consumers that comprise associations about a high level of price, quality, aesthetics, rarity, extraordinariness, and a high degree of non-functional associations.

Date: November 2020
client: Lavosha
industry: Candle
William Hazlitt

“Elegance is something more than ease; it is more than a freedom from awkwardness or restraint. It implies, I conceive, a precision, a polish, a sparkling, spirited yet delicate.”